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the issues > Record companies accused of anti-competitive behaviour
The issues
Record companies accused of anti-competitive behaviour
In September 1999, the Australian Competition and Consumer Commission (ACCC) began legal proceedings against Universal Music, Sony Music, Warner Music and Music Industry Piracy Investigation Pty Ltd (MIPI), alleging breaches of sections 45, 46 and 47 of the Trade Practices Act.
Expected to be heard in early 2001, the case concerns alleged conduct involving attempts by the record companies and MIPI to deter or prevent Australian retailers and wholesalers from obtaining and selling parallel imports, which would provide competition for their own product in the Australian market.
Parallel imports are sound recordings produced overseas with the permission of relevant copyright holders in the source country, but imported into Australia without the permission of the local copyright holders. Such imports have been legal since amendments to the Copyright Act came into force in July 1998.
Before the 1998 amendments, music retailers in Australia could only source CDs and cassettes from the Australian copyright holders, principally the five major multinational record companies. Under the Copyright Act at that time, the record companies had a monopoly right to import. The amendments have opened the local market to competition from alternative sources of imported product.
It is alleged that Sony, Warner and Universal engaged in exclusive dealing with the purpose or effect of substantially lessening competition (s.47) and took advantage of their market power to deter retailers from engaging in competitive conduct (s.46), by variously requiring retailers to obtain their sound recordings exclusively from them and not acquire parallel imports, either as a condition for receiving more favourable terms of trade and/or potentially or actually refusing to supply them.
It is further alleged that Universal and Warner entered into agreements with their Indonesian counterparts to try to stem the supply of parallel imports to Australia; and that Sony and MIPI entered an agreement to work together to stop the supply of parallel imports to Australia.
This case is an interesting and important one, both for the future competitive role of parallel imports in Australian markets (the Federal Government has proposed further opening Australian markets to parallel imports of books and computer software) and for the development of trade practices law in Australia.
It is the latest of a number of recent cases brought both by the ACCC and private parties under section 46 of the Trade Practices Act.
NECG is providing economic advice to the ACCC.
To explore more:
.... on parallel imports (please note external links)
Parallel imports: a view from Australia, Dr Jill Walker. Consumer Policy Review, Vol.9, No.4, July/August, 1999.
Software and e-books get the parallel import push. Business Review Weekly, July 7, 2000
Parallel importation. Arts Law Centre of Australia
Open import regime to allow parallel importation, Clayton Utz, February 9, 2000
Consumers welcome further relief from parallel import restrictions. Australian Consumers Association, June 27, 2000
Parallel importing of copyright material in a digital age: why it should be lawful and why it may never be,
Mark Davison. Federal Law Review, Vol. 25, No.2, April 1998
.... on section 46 of the Trade Practices Act (please note external links)
Melways
- High Court confirms and enhances current approach to 'misuse of market power' in Melway. ACCC media release, March 16, 2001.
- Melway Publishing Pty Ltd v Robert Hicks Pty Ltd [2001] HCA 13. March 15, 2001. This important judgement sets aside the orders of the Full Court of the Federal Court of Australia made on May 20, 1999.
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Melway Publishing Pty Ltd v Robert Hicks Pty Ltd (M1/2000)
Date heard: August 2-3, 2000. Judgment reserved. Appealed from FCA FC. (1999) 90 FCR 128; (1999) 169 ALR 554.
- Melway Publishing Pty Ltd v Robert Hicks Pty Ltd (t/a Auto Fashions Australia) M62/1999. December 10, 1999 Special leave to appeal.
- Melway Publishing Pty Ltd v Robert Hicks Pty Ltd [1999] FCA 664. May 20, 1999.
- Robert Hicks Pty Ltd (trading as Auto Fashions Australia) v Melway Publishing Pty Ltd [1998] 1379 FCA. October 30, 1998.
- Case Commentary: Melway Publishing Pty Ltd v Robert Hicks Pty Ltd, by James Duns, Senior Lecturer in Law, Monash University.
Boral
- Court upholds predatory pricing appeal against Boral Besser Masonry Ltd. February 28, 2001.
- Australian Competition & Consumer Commission v Boral Ltd [2001] FCA 30 February 27, 2001. ACCC media release.
- ACCC v Boral Ltd [1999] FCA 1318. September 22, 1999
Rural Press
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Australian Competition & Consumer Commission v Rural Press Limited [2001] FCA 116
Trade Practices, March 1, 2001
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